When the Zug cherry trees bloom in the spring, the canton of Zug shows itself at its best. Gentle hills covered with cherry trees, the scent of ripe fruit, and vibrant traditions make Zug—the “Land of Cherries”—a truly special experience. Hike through blossoming cherry orchards, visit the Zug Chriesimärt, or enjoy regional specialties such as Zug cherry brandy and the famous Zug cherry cake. The Zug cherries symbolize nature, culture, and indulgence.
Chriesi Events and Tours
Chriesisturm, Zug
When the Chriesigloggä rings on June 22, 2026, the Zug Cherry Festival will begin.
Chriesikultur as exciting audio stories
On the 90-minute audio tour with 14 stops through the cherry town, you will experience Zug as a place of blossoming cherry trees, aromatic cherry water and the famous cherry cake.
On the trail of the former cherry distilleries in Zug
Cherry distilling in the Zug region used to be very important and made many farmers and distillers rich.
The Zuger Chriesi Tradition
Traditional fruit
The traditional fruit from the canton of Zug.
Zug cherry tart
The sweet temptation from Zug.
Zug Cherry Sausage
The delicious sausage is available all year round in three varieties: as a grilled sausage, a boiled sausage and a raw sausage.
Zug kirsch
The core product of Zug's cherry culture is cherry brandy.
Museum and Guided Tours
Zuger Kirschtorten Museum
The story behind Zug's most popular culinary specialty
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Guided Cherry Liquor Tour Etter
A look behind the scenes of the world-famous Etter Distillery.
Cherry tart and cherry sticks
The combination tour combines the cherry tart with the cherry stalk ice cream
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Cherry cake tour Confiserie Speck
How the cherry gets into the cake
.Chriesi Hike
Zug - Menzingen cherry hike
Away from roads and traffic, this hike leads from the town of Zug over the Zugerberg to Menzingen.
Chiesi hike Zug - Goldau
The hike along the eastern shore of Lake Zug connects the centuries-old cherry and chestnut orchards of Zug.
Zug - Oberwil - Zug cherry hike
On foot through the blossoming cherry trees
Chriesi - circular hike - Hotzenhof Baar
The Hotzenhof circular trail leads along quiet paths to Hof-Märcht Deinikon and past cherry trees, fields and beautiful views.
Chriesi Hike - Hünenberg
This varied hike takes you from rolling cherry orchards through idyllic farmsteads to the historic castle ruins.
Experience nature with responsibility
In order to preserve this experience of nature for everyone, we ask that you treat the environment with respect.
Stay Informed at All Times
Zug Tourism WhatsApp channel
Stay up to date with the official WhatsApp channel of Zug Tourism.
Chriesitelephone
The cherry telephone informs you when the trees are in full bloom.
CityBot
The city in the palm of your hand - CityBot takes you on an interactive journey of discovery through the city of Zug.
Discover our Chriesi selection and much more
Zug Shop
In our online store you will find regional delicacies and cherry specialties directly from Zug to your home.