Traditionally innovative—that’s how Zug’s events can be summed up. Some date back centuries, such as the Bäckermöhli or the Stieremärt. In addition to these traditional events, the region also showcases its musical and athletic sides with the ZugSPORTS Festival and Jazz Night Zug. Click through the diverse lineup of events in Zug throughout the year.
Baker's flour
A delicious tradition since 1688. on Wednesday, January 27, 2027.
Greth Schell
The tradition of Greth Schell with Lölis, pig blowers and jesters. On Güdelmontag, February 8, 2027.
Chrööpfelimee
Traditional custom in the city of Zug. On Sunday, February 14, 2027.
ZugSPORTS Festival
The most beautiful sports festival in Switzerland will take place at Metalli Zug from May 1 - 9, 2026.
Zug Tasting Festival gLuscht
The international tasting festival from 8. May to May 10, 2026 (Mother's Day) in Zug on the lakeside promenade.
St. Andreas Park Garden Days
Come and explore the picturesque grounds of St. Andreas Castle once a year. May 9 and 10, 2026.
Oldtimer Sunday Morning Meeting
Marvel at unique vintage cars in the Zug bull stables
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Zug show jumping competition
Horse sport on the Stierenmarkt site in Zug. Will take place from May 21 - 25, 2026 (Whitsun)
2026 National Games - Zug
From May 28 to 31, 2026, the Special Olympics Switzerland National Summer Games in Zug will be a truly special experience.
Chriesisturm, Zug
When the Chriesigloggä rings on June 22, 2026, the Zug Cherry Festival will begin.
Zug Lake Festival
The biggest summer festival in Zug. June 27, 2026.
ZugMagic
ZugMagic will delight audiences from June 27 to July 26, 2026, on the Zug Lake Promenade, taking them on a journey and letting them forget their everyday worries for a moment.
Summer night festival Ägerital-Sattel
The traditional summer night festival on July 25, 2026 promises unforgettable moments on Lake Aegeri.
Zug Open
Zug Open: Switzerland's fourth-largest ATP professional tournament will take place from July 19 - 26, 2026.
August 1 Celebrations in Zug
Discover the most beautiful national holidays, filled with tradition, music, and community, in the municipalities of Zug.
Morgarten open-air spectacle
With the open-air theater "Spatenstich - Das zweite Morgarten Spektakel", visitors can expect an impressive theater experience at the historic Morgarten monument.
Jazz Night Zug
The Jazz Festival in Zug, August 20 and 21, 2026.
VP Bank Swiss Ladies Open
At Golfpark Holzhäusern: VP Bank Swiss Ladies Open, August 13–15, 2026.
Bull Market
The place to be for young and old alike. September 9 and 10, 2026, at the Stierenmarkt grounds.
Pleasure Film Festival
The event highlight for gourmets and connoisseurs will take place from September 17 - 24, 2026.
Zug Medieval Festival 2026
The Zug Medieval Festival will take place on September 19 and 20, 2026, transforming the area around Zug Castle into a lively setting.
Swiss Castles Day at Museum Burg Zug
Celebrate Swiss Castles Day on 5th October 2025 at Museum Burg Zug!
Zug Film Festival
When the screens light up in Zug, it's time for the Zug Film Festival: every fall, the film festival brings Swiss films, screenings, workshops and a competition for young talent to Zug.
Zuger Messe
Where Zug meets. From October 24 - November 1, 2026.
Morgartenschiessen
On 15th November: Experience the Morgarten tradition up close.
Baar on Ice
The Baar on Ice with ice rink and Advent treats will take place from December 20, 2025 to February 15, 2026 at the Lättich in Baar.
Zuger Märlisunntig
Immerse yourself in Zug's fairytale land. On Sunday, December 6, 2026.