Try to think of Zug without also picturing a slice of cherry cake. Impossible, isn’t it? No other symbol is as closely associated with Zug as the cherry and the specialties made from it. But where do Zug’s cherry trees come from? Have they always been there? Who invented the Zug cherry cake? Questions upon questions—and we’re happy to answer them here.
The Zuger Chriesi Tradition
Traditional fruit
The traditional fruit from the canton of Zug.
Zug cherry tart
The sweet temptation from Zug.
Chriesisturm, Zug
When the Chriesigloggä rings on June 22, 2026, the Zug Cherry Festival will begin.
Museum and Guided Tours
Zuger Kirschtorten Museum
The story behind Zug's most popular culinary specialty
.
Guided Cherry Liquor Tour Etter
A look behind the scenes of the world-famous Etter Distillery.
Cherry tart and cherry sticks
The combination tour combines the cherry tart with the cherry stalk ice cream
.
Cherry cake tour Confiserie Speck
How the cherry gets into the cake
.
