Traditionally innovative - that's how Zug's events can be summed up. Some are centuries old, for example the Bäckermöhli or the Stieremärt. In addition to the traditional events, the region also shows itself with the Zugsports Festival or the Jazz Night Zug. Click through the variety of the Zug event year.
Bäckermöhli
A delicious custom since 1688. On Wednesday, 28th January 2026.
Greth Schell
All about Löli, pig bladders and fools. On Monday, 16th February 2026.
Chrööpfelimee
Traditional custom in the city of Zug. On Sunday, 22nd February 2026.
ZugSPORTS Festival
The most beautiful sports festival in Switzerland. From 25th April to 3rd May 2025.
Zuger Foodfestival gLuscht
The international tasting festival
8 May to 10 May 2026 (Mother's Day) in Zug on the lakeside promenade.
Zuger Springkonkurrenz
Equestrian sports on the Stierenmarkt area in Zug
Chriesisturm & Cherry Market
Our favourite cherry tradition on 22nd June 2026.
Zug Lake Festival
The biggest summer festival in Zug. On June 27, 2026.
What, when & where?
Be enchanted by the breathtaking water shows.
Sommernachtsfest Ägerital-Sattel
The traditional summer festival on 25th July 2026 promises unforgettable moments at Lake Aegeri.
Train Open
Zug Open: Switzerland's fourth-largest ATP professional tournament will take place from July 19 - 26, 2026
1st August celebrations in Zug
Celebrate Swiss National Day with us.
Jazz Night Zug
The Jazz Festival in Zug, on August 20 and 21, 2026.
Bull market
The meeting place for young and old. On September 09 and 10, 2026 on the Stierenmarkt area.
VP Bank Swiss Ladies Open
At the Holzhäusern Golf Park: VP Bank Swiss Ladies Open from August 13 to 15, 2026.
Pleasure Film Festival
The event highlight for gourmets and connoisseurs
Zuger Messe
Where Zug meets. From October 24 - November 1, 2026.
Swiss Castles Day at Museum Burg Zug
Celebrate Swiss Castles Day on 5th October 2025 at Museum Burg Zug!
Morgartenschiessen
On 15th November: Experience the Morgarten tradition up close.
Baar on Ice
The Baar on Ice with ice rink and Advent treats will take place from December 20, 2025 to February 15, 2026 at the Lättich in Baar.
Zuger Märlisunntig
Immerse yourself in Zug's fairytale land. On Sunday, 7th December 2025.