The Zuger Messe is the largest autumn exhibition in Central Switzerland and offers many exciting special shows, varied exhibitors, an entertaining program and diverse gastronomy
The Zuger Messe is the largest autumn exhibition in Central Switzerland and offers many exciting special shows, varied exhibitors, an entertaining program and diverse gastronomy
Around 80,000 guests visit the Zuger Messe, which is renowned throughout Switzerland, every year. Join us again this year at the largest autumn exhibition in Central Switzerland with a great supporting program. The meeting place for fashion, sport, leisure, living, design, tourism and gastronomy. Exciting special shows and a guest canton each year provide special highlights. Trendy fashion shows and celebrity guests add to the trade fair atmosphere, while the cozy restaurants add a hospitable touch
The next Zuger Messe will take place from October 24 - November 1, 2026.