Tip of the week
The Baar caves will be open again from April 1, 2026. The fascinating stalactite caves in the Lorzentobel are a unique excursion destination in the Zug region.
Chiesi hikes
Discover the Zuger Chriesibluescht on a Chriesi hike.
Markets
Atmospheric weekly markets, monthly markets and seasonal markets
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Spring in Zug
The days are getting longer - time to be outside and enjoy the sun's rays with a coffee by the lake.
Spring highlights in Zug: discover nature, enjoyment & family experiences
Discover family experiences in Zugerland
Dive into fairytale worlds and bygone times with your family in family-friendly Zugerland.
Brunch in Zug
Start the day with pleasure and discover the best brunch spots in Zug.
Experience Zuger Chriesi - cherries & tradition
Experience the Zuger Chriesi: hiking through cherry orchards, traditional festivals, historical customs and regional specialties.
SBB Municipal Savings Day Pass
Discover Switzerland flexibly with the SBB Saver Day Pass. Exclusively for residents of the municipalities of the Canton of Zug
Stay overnight, enjoy & discover culture
Accommodation
Where do you prefer to spend the night? No matter how you like to sleep, you will find your dream accommodation in Zug and the surrounding area.
Food & drink
The Global Village Zug lets you think outside the gastronomic box.
Art & Culture
In Zug, cabaret and "great art" come together and will definitely appeal to art and culture enthusiasts.
Stroll, store, marvel
Zug old town
The old town of Zug with the Zytturm tower is worth a visit at any time of year. However, the old town streets are really atmospheric in foggy weather.
Shopping & Markets
If you're a shopping fan, you'll never cease to be amazed in Zug.
Sunset in Zug
The sunset in Zug is the most picturesque in Switzerland and one of the most atmospheric in the world
Playgrounds, nature & leisure ideas
Playgrounds
Attention, ready, let off steam. Did you know that there are 64 playgrounds in the canton of Zug?
Hikes
Fresh air, first-class views and blossoming cherry trees - what could be better than walking over hill and dale?
Rainy weather tips
Don't share Gene Kelly's enthusiasm for "Singing in the Rain"? Never mind.
Events & leisure in Zug - inspiration & advice
After Work
Leave the daily grind behind you and treat yourself to some time out enjoy "dolce far niente" on Lake Zug or hop on your bike.
Event locations
Event locations for every occasion: large, small, rustic, urban, modern, historic, in the city center, on the waterfront or in the countryside.
Our services
Use our expertise! We will be happy to advise you individually and support you with your booking with our free consultation service.
Four seasons & sustainable enjoyment
Spring, summer, fall and winter
All seasons await you with their special features that are just waiting to be experienced by you.
Zug Tourism team
At Zug Tourism, we are not just marketing and tourism professionals. We are local information providers, reliable guardians of the Chriesitelephone, energetic organizational talents and visionary inspirers. In short - we are simply in love with our work and with Zug
Sustainability
Together with partners, Zug Tourism promotes sustainable tourism in the Canton of Zug: ecologically, socially and economically conscious for a sustainable region.