The picturesque old town of Zug is not only adorned with its historic buildings, but also with many creative artisans and designers. The Joallerie Lohri, for example, a traditional jewelry store in the oldest goldsmith's house in the world, is doubly adorned. Or Sugarcouture, the custom tailor for sugar creations. Take a stroll through the alleys of the old town and store for your new one-of-a-kind "Made in Zug".