The Treichler coffee house is a meeting place for locals and a destination for guests from all over Switzerland who visit the house where the cherry tart was invented.
The Treichler coffee house is a meeting place for locals and a destination for guests from all over Switzerland who visit the house where the cherry tart was invented.
Treichler is considered the epitome of coffee culture and a cake paradise.
The "Zuger Kirschtorten Museum" at Bundesplatz 3 in Zug displays over 200 original exhibits, documents and pictures from the more than 100-year history of the Zuger Kirschtorte in the form of an artistic installation.
Charlie Chaplin, Winston Churchill, General Guisan and the Pope were among those who loved the cherry tart. Audrey Hepburn was a regular customer and the Prince of Liechtenstein was a secret guest at the Treichler coffee house.
Treichler's bakery in Zug can also be visited as part of a guided tour and the famous Zuger Kirschtorte cake can be sampled. The Zug specialty is part of the "Culinary Heritage of Switzerland" inventory.