Think of Zug without imagining a piece of cherry pie at the same time. Impossible, isn't it? No other symbol is as strongly associated with Zug as the cherry and the specialties created from it. But where do the Zug cherry trees come from? Have they always been there? Who invented the Zug cherry pie? Questions upon questions, which we are happy to answer here.
Traditional fruit
The traditional fruit from the canton of Zug.
Zug Kirschtorte
The sweet temptation from Zug.
Chriesisturm & Cherry Market
Our favourite cherry tradition on 22nd June 2026.
Museum and Guided Tours
Zuger Kirschtorten Museum
Visit the inventors' house!
Guided Cherry Liquor Tour Etter
A look behind the scenes of the world-famous Etter Distillery.
Kirschtorte and Kirschstängeli Guided Tour
This guided tour combines the Kirschtorte with the Kirschstängeli.
Kirschtorte Confiserie Speck Guided Tour
Learn how the cherry gets into the cake.
